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Prof. Amir Amedi

is a Professor in the School of Psychology in the Interdisciplinary Center (IDC), Herzliya, Israel. He joined IDC in 2019 and is the founding director of The Baruch Ivcher Institute For Brain, Cognition & Technology & The Ruth and Meir Rosental Brain Imaging Center (MRI).

The institute is affiliated with the new Innovation Center at IDC

''A continuous use of technology can cause cognitive and emotional problems. The challenge we deal with a is how to turn the equation around and use technologies to develop tools that will overcome problems; from hearing and vision problems to emotional problems and also help develop tools to rehabilitate the brain and stop its degeneration. The technological tools, based on the understanding of the human brain allow us and others to decipher the mysteries of the brain and map it in an unprecedented way.''

Amir Amedi interview on the radio Galei Zahal
00:00 / 18:32

Multi-sensory Ambisonic Room 

Our multi-sensory room is a one of a kind cube-shaped research space, equipped with a 97-speakers array and includes a professional sound studio controlled from a separate control room. The room features an Ambisonic system at the highest 12th order, in-ear binaural recording abilities and it can function as a professional recording studio. Read more

Seeing with the ears, Wake up the visual brain

We have been taught that evolution takes thousands and hundreds of years. That every minor change in our body encompasses tens of thousands of almost invisible changes, which evolve over an extended period of time. That is all true, but Prof. Amir Amedi has something to tell you about the speed in which our brain evolves. Yes, there is such a thing and it is done through technology and brain training. For example: blind people can be trained to see through sounds. Seeing through sounds is something that bats and dolphins have learned to do over tens of thousands of years of development and evolution. In Prof. Amedi's lab, this is done in dozens of hours, using technology we have developed to study the brain.

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Speech to Touch

In collaboration with the World Hearing Center in Warsaw, Poland we developed and implemented a various array of audio to touch sensory substitution devices. The first device allows to deliver vibrotactile stimulation, representing certain features of sound such as speech signal, on fingertips.

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About Us


Get to know our amazing team, and our founder Prof. Amir Amedi

Our Projects


From Basic Science to our BrainTech projects, here you can explore all our ongoing projects


Our work was published in leading scientific journals such as "Neuron";  and "Nature Neuroscience" 

Media Library


 Materials and information for the mass media and the general public who are interested in our work